Vida Concepts Review 2021

87out of 100
Score Breakdown
Transparency, Accuracy & Reputation
27/30
Hemp Quality
22/25
Variety of Products
17/18
Customer Experience
9/15
Price & Discounts
12/12
Written by 
Heather Allman, CBD Journalist.
|Check IconMedically reviewed by 
Eloise Theisen, RN, MSN, AGPCNP-BC.
|Last Updated:
* Leafreport may receive compensation. Here’s how we make money.
* Our review is consumer-focused only and we do not check or take a stand regarding medical effects.
* Statements regarding CBD products have not been evaluated by the Food and Drug Administration.
* Please advise your physician prior to each use of CBD.

The Bottom Line

Transparency, Accuracy & ReputationIcon
Transparency, Accuracy & Reputation
27/30

The accuracy variances for our Vida products concerning potency are good overall, with three checked products testing below the acceptable 10% variance limit and one product over the 10% limit allowed. Purity test results for foreign contaminants, such as pesticides, heavy metals, and solvents, were passed by all four checked products. Certificates of Analysis are unavailable for review online at this time; however, all independent lab results for potency and purity can be viewed here, as provided by one of Vida’s affiliates. Vida was founded in 2010, with no FDA warnings or BBB complaints to date.  

Hemp QualityIcon
Hemp Quality
22/25

While there is not detailed information on their website about their company or their extraction method, Vida’s hemp is sourced from U.S. farms in Pueblo, Colorado and Seattle, Washington that, use strict natural farming practices and make small, handmade batches, but are not certified as organic, according to the brand. They offer isolate, broad spectrum and full spectrum CBD products that are promised by the company to be pesticide-free and non-GMO. All purity tests for foreign contaminants, such as pesticides, solvents, and heavy metals, were passed for all checked products; however, no lab results are posted on the website for customer review at this time.

Variety of ProductsIcon
Variety of Products
17/18

Vida offers a wide variety of isolate, broad spectrum, and full spectrum CBD product options, including tinctures, topicals and skincare, ready-to-use vape pens and refill cartridges, edibles and beverages —like powdered drink mix, power greens superfood, gummies, and tea. They also offer softgels, capsules, vitamins, pet items, and a NXTGEN line of CBD targeted specifically to athletes. Their CO2 extracted products range from 5 mg to 3500 mg of total CBD, and many Vida products are further formulated with easily digestible MCT oil.

Customer ExperienceIcon
Customer Experience
9/15

Their website is easy to navigate and straightforward with a CBD blog under the “Resources” heading on the main menu that explains the benefits of CBD, CBG, and CBN. There is an “FAQ” link under the “Support” heading at the bottom of every page for easy reference by consumers, but no information is listed about their extraction process or link to lab reports. There is a link to the “Refund Policy” and consumers can easily “Shop All” products at once or by category using the “Products” heading on the main menu. There is a “Contact Us” link on the top left of every page on their website, or users can navigate to the “Solutions” heading at the bottom; however, no responses were received to our multiple customer service inquiries.

Price & DiscountsIcon
Price & Discounts
12/12

Prices range from $9.99 to $109.99 with an average price point of $.09 per mg, which is average when compared to other brands in the market. Free shipping is offered on all U.S. orders over $75 or shipping is calculated during checkout. According to Vida, they use “neutral shipping practices, which offset climate impact with fewer transportation stops and eco-friendly vehicles.” They offer a 30 day money-back guarantee. They do not have any regular discount programs, but users will get a 25% discount code with email newsletter signup. 

What Sets Vida Apart From Competitors

Vida was founded in 2010 and uses American, organically-grown, small batch hemp from Pueblo, Colorado and Seattle, Washington to formulate their unique variety of isolate, full spectrum, and broad spectrum CBD products. They are eco-friendly and practice regenerative farming so they confine giving back to the soil. VIDA’s path in cultivating a natural lifestyle movement begins with environmentally friendly practices. They also offer an excellent range of potencies between 5 mg and 3500 mg, and have an average price point of $.09 per mg, which is an average price when compared to other brands in the market that are GMP compliant and FDA registered. 

Pros: Cons:
  • Accuracy variances under 10% limit in most of the products.
  • Sustainable farming and shipping methods practiced
  • Wide variety of product options and broad range of potencies
  • No potency or purity lab test results available online for customer review
  • No customer service response to online messages, email, or phone
  • Hemp is 100% natural but not certified as organic

Vida Unboxing Video

The Vida unboxing video shows five CBD products that are both broad and full spectrum. We will unbox a high potency 1500 mg NanoZorb tincture, 25 mg sleep support softgels, Happy Pets bacon flavored tincture, and two types of gummies: Immunity NanoZorb gummies and regular, multi-flavored gummies. Viewers will see the texture, color, and consistency of the CO2 extracted products received from Vida, as well as get a close up look at the labels and packaging.

Specs

Hemp Source
Hemp Source-United States
CBD Extract Method
CBD Extract Method-CO2
Worldwide Shipping
Worldwide Shipping-Worldwide
Price Range
Price Range:$9.99 - $109.99
CBD Strength
CBD Strength-
Tinctures & Drops 200 - 3500 mg
Gummies 600 - 750 mg
Creams & Topicals 25 - 1000 mg
Capsules 500 - 750 mg
Other 500 - 500 mg
Pets - Tinctures 500 - 500 mg
Pets - Edibles 150 - 150 mg
Edibles 200 - 200 mg
Vapes & Liquids 250 - 250 mg
Money Back Guarantee
Money Back Guarantee-
Military Veteran Discount
Military Veteran Discount-
Offers Tastes
Offers Tastes-
Price mg/CBD
Price mg/CBD-$0.01 - $0.4
Extract Types
Extract Types-Full Spectrum, Broad Spectrum, Isolate
Consumption Method
Consumption Method:Tinctures & Drops, Vapes & Liquids, Creams & Topicals, Gummies, Edibles, Capsules, Isolate, Pets - Tinctures, Pets - Edibles, Other
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About the Company

Founded in 2010, Vida and their partnership group has decades of combined experience in the regulated cannabis industry, with “partners who have deep knowledge of corporate building and management, operating vertical cannabis extraction and manufacturing facilities in several different markets.” Vida is a member of the National Hemp Association in the U.S., and according to their website, considers compliance as the ultimate top factor when choosing what CBD products are right for each individual consumer.

They’ve been committed to delivering “effective cannabinoid-based products” for a decade, and Vida has built their brand by filling voids they observe in the current CBD and cannabinoid market. In addition, it is their noble aim to recycle 85% of all materials in order to reduce their carbon emissions and create a more sustainable inventory, according to the brand. As a part of our reputation check, we check BBB, FDA warnings, and more to see if there are any complaints or warnings about the brand. We didn’t find FDA warnings for Vida or any BBB complaints to date.

Transparency

Independent CBD testing is a necessary quality and safety control tool to ensure that the labeled amounts of CBD and THC are identical to the contents of each final product a customer receives. Vida claims to have all of their products tested for potency and purity by a third party lab; however, to the best of our knowledge, their lab results are not posted online for customer review at this time.

All of the products received by Vida were, in fact, third party tested for potency, and purity tests for foreign contaminants such as pesticides, solvents, or heavy metals were passed. All of the independent lab results regarding VIDA potency and purity can be viewed here, as provided by one of Vida’s affiliates —after several unanswered inquiries to customer service.

Accuracy

Using these independent lab results for potency and purity provided by one of Vida’s affiliates, we were able to match our four ordered products with independent third party lab results for potency and purity from foreign contaminants. Vida does not have links to lab test results or COAs available for public access on their website at this time. All checked products were confirmed by independent third party testing to contain less than the legal 0.3% limit of THC, or no THC was detected.

As for the highest accuracy variance in this order, the 500 mg Happy Pet bacon tincture tested with 561.67 total mg of CBD, which is a 12.33% accuracy variance and over the acceptable 10% limit. The lowest accuracy variance was found in the 600 mg labeled edible Immunity gummies, which tested with 612.76 total mg of CBD or 25.53 mg per serving size of 1 gummy. This is an accuracy variance of 2.12% and well below the 10% variance limit allowed.

Reputation

The brand’s growth has continued steadily for the past ten years since it was established. Vida has inspired many loyal users of the brand to leave voluntary feedback, as well as product use suggestions, on each corresponding product page online.

Manufacturing Process

Vida is a legal, authorized grower of American hemp. Their broad spectrum, full spectrum, and isolate CBD products are extracted using a CO2 process, but this is not clearly explained on the website. Many products are further formulated with easily digestible MCT oil as the carrier for maximum bioavailability, according to the corresponding product pages.

After formulation, the next step is independent third party CBD testing, which is an important safety and quality control measure that should be utilized by Vida to ensure that the labeled potency of CBD and THC matches the contents and remains free of foreign contaminants. While they claim to conduct independent potency and limited purity lab testing for all of their products, those independent results are not available at this time and are not posted online for reference.

Vida offers a broad variety of isolate, broad spectrum, and full spectrum CBD products that include topicals and skincare, tinctures, ready-to-use vape pens and refill cartridges, edibles and beverages —like powdered drink mix, power greens superfood, gummies, and tea, as well as softgels, capsules, vitamins, pet items, and NXTGEN products targeted specifically to athletes. Their CO2 extracted products range from 5 mg to 3500 mg of total CBD, but Vida’s method of extraction is unknown at this time. They are average priced when compared to other sustainably grown CBD brands, with an overall price point average of $.09 per mg of CBD and prices between $9.99 and $109.99.

Vida CBD Tinctures Overview

These CO2 extracted, broad spectrum and full spectrum CBD tinctures by Vida are formulated with MCT oil for faster bioavailability, and are suggested by the company for oral or sublingual use. Many utilize Vida’s proprietary NanoZorb technology, while others are water-soluble as noted throughout. They undergo extraction of some type and can be added to beverages or food, per the brand’s website. Several potencies and formulations are offered, as well as a number of flavors and a natural variety.

Product
CBD Amount
Potency
Price
Price mg/CBD
200 mg
200 mg/ml
$12.99
$0.06
2500 mg
83.33 mg/ml
$89.99
$0.04
3500 mg
116.67 mg/ml
$99.99
$0.03
750 mg
25 mg/ml
$44.99
$0.06
777 mg
12.95 mg/ml
$49.99
$0.06
1500 mg
50 mg/ml
$69.99
$0.05
1000 mg
33.33 mg/ml
$59.99
$0.06
3000 mg
100 mg/ml
$109.99
$0.04
1000 mg
33.33 mg/ml
$69.99
$0.07
1000 mg
33.33 mg/ml
$69.99
$0.07

Vida CBD Topicals and Skincare Overview

These isolate, broad spectrum, and full spectrum topicals by Vida are CO2 extracted, and include other 100% natural ingredients, as listed on corresponding product pages and labels. These products are recommended by the brand for use on external skin, and are available in effect-specific formulas, athletic NXTGEN blends, and a wide range of potencies. Vida also offers beauty topicals, such as serums, lotions, and anti-aging creams, lip balm, as well as bath bombs.

Product
CBD Amount
Potency
Price
Price mg/CBD
1000 mg
11.11 mg/ml
$39.99
$0.04
1000 mg
4.24 mg/ml
$29.99
$0.03
25 mg
5.63 mg/ml
$9.99
$0.4
1000 mg
10 mg/ml
$44.99
$0.04

Vida CBD Edibles and Beverages Overview

  • Gummies

These broad spectrum CBD edible gummies are ideal for convenient and discreet use. They undergo a CO2 extraction process that is not clearly identified by Vida, and are recommended for oral use only. These gummies contain all natural flavors of orange and strawberry, as listed on the corresponding product pages and labels. They offer several varieties, including one tailored for immune health, according to the company.

Product
CBD Amount
Potency
Price
Price mg/CBD
750 mg
25 mg/unit
$34.99
$0.05
600 mg
20 mg/unit
$39.99
$0.07

  • Power Greens Superfood

This product consists of VIDA’s CBD isolate mixed with their signature Greens “Superfood” powder –made from Blue Agave Inulin, Spirulina Algae, Acai Berry Powder, Beet Juice Powder, and Noni Fruit Powder, according to the product description. This mix includes an array of healthy vitamins, minerals, and probiotics mixed with their CO2 extracted CBD to restore energy and focus, while improving gut health, according to the company. This mix can be added to any beverage, but the company’s suggested use is to add 1 scoop to 8+ oz of water or juice for best results.

  • CBD Energy Powdered Drink Mix

Vida’s Energy Powder Drink Mix with CBD isolate includes the vitamins, CoQ10, and minerals needed for daily physical and mental balance. This “heart-healthy drink mix” also includes essential minerals, such as potassium, Arginine, and L-Citrulline. These help to promote healthy blood flow and circulation, according to the company. It is vegan, kosher, and allergen-free as listed on corresponding product page. It undergoes a CO2 extraction process.

  • CBD Tea

These CO2 extracted hemp oil CBD teas provide a discreet way to get the complete natural benefits of CBD in a convenient way. The naturally flavored beverages ensure maximum bioavailability through extraction, per the company, although the extraction method is not listed. Vida’s tea beverages come in 3 different varieties and are for oral use only. Serving sizes vary per drink product.

Product
CBD Amount
Potency
Price
Price mg/CBD
200 mg
25 mg/unit
$24.99
$0.12

Vida CBD Capsules and Softgels Overview

The Vida capsules and softgels are offered in isolate, broad spectrum, and full spectrum formulations. They undergo a CO2 extraction process, and they are vegan, kosher, and non-GMO. These capsules and softgels are recommended by the company for oral use only.

Product
CBD Amount
Potency
Price
Price mg/CBD
750 mg
25 mg/unit
$44.99
$0.06
500 mg
8.33 mg/unit
$44.99
$0.09
500 mg
8.33 mg/unit
$39.99
$0.08
750 mg
25 mg/unit
$59.99
$0.08
750 mg
25 mg/unit
$59.99
$0.08
500 mg
8.33 mg/unit
$39.99
$0.08

Vida CBD Pet Products: Tincture and Treats Overview

These CO2 extracted broad spectrum pet products are specially formulated for use in all pets based on weight, and they are blended with MCT oil for best digestion. These pet products are recommended by the company for oral or topical use only. One serving size of 2 mg or 1 ml per 25 lbs of pet weight is the labeled dose, according to the website. They offer a treat variety for hips and joints, in addition to one intended to help calm anxious animals.

Product
CBD Amount
Potency
Price
Price mg/CBD
500 mg
16.67 mg/ml
$29.99
$0.06

Product
CBD Amount
Potency
Price
Price mg/CBD
150 mg
5 mg/unit
$21.99
$0.15

Vida CBD Vape Cartridges and Ready-to-use Pens Overview

These inhaled vape products are available to customers in a single-pack, ready-to-use vape pen or CBD refill cartridge for convenient use and bulk buying options. One flavor or specific vape cartridge is usually running on sale, per the company’s website. Vida offers indica, sativa, and hybrid blends that are named for desired effect: “Bliss,” “Active,” and “Calm.” The Vida vape refill cartridges fit on any standard 510-thread vape pen battery for easy customer use. These CO2 extracted vape products are clearly and definitively recommended for oral, inhaled use by the company. It is unclear whether they contain propylene glycol as an ingredient or not, and no answer was received from customer service after several inquiries.

Product
CBD Amount
Potency
Price
Price mg/CBD
250 mg
500 mg/ml
$19.99
$0.08

Vida Discounts, Coupons, and Bundles

  • 25% pop-up welcome discount with newsletter signup
  • 10% subscription savings

Buying Experience

Their straightforward website is easy to navigate, with each product page providing comprehensive information for each item in that category, as well as specific ingredients, potencies, and uses recommended by the company; however, there is no information about their extraction method on the website, to the best of our knowledge. They have a CBD blog under the “Resources” heading on the main menu that explains the benefits of CBD and other cannabinoids and provides information about the effects of certain Vida products and strains.

There is an “FAQs” link on the bottom of each page for easy reference by consumers. There is also a link to “Returns & Refunds” at the bottom of each page. As mentioned earlier, none of their third party potency lab results are currently available online; however, all independent lab results for potency and purity can be viewed here, as kindly provided by one of Vida’s affiliates.

Customer service is reported to be available via email, phone and online message, according to their website, through the “Contact Us” link on the main menu; however, the phone number was not answered by Vida and voicemail was not an option. However, they were contacted four times via online message, and twice via email, regarding their lab results for the ordered products. No replies to the online messages or emails have been received.

An order and shipping confirmation email with tracking was received upon order checkout, but users can also create “My Account” and “Login” to check the status of their order. The order arrived via Priority Mail in a brown box that was discreet, and all products were securely packaged inside. Vida carries a 30 day money-back guarantee on all products, as explained in the online. The bottom line is that Vida currently lacks any customer service team, and there are no accessible independent lab reports at this time, despite our best efforts.

Products Reviewed

NanoZorb Full Spectrum CBD Tincture review

Vida Concepts Nanozrob Full Spectrum CBD Oil 1500mg 30ml

Overall Score
Product Review
95out of 100
$69.99 $0.05 mg/CBD
Visit Site
Score Breakdown
Quality Assurance
40/40
Hemp Quality
18/20
Extract Type
20/20
Additional ingredients
7/10
Price
10/10
CBD Amount Score IconTotal CBD 1500 mg
Available Bottle Sizes Score IconBottle Size 30 ml
Potency Score IconPotency50 mg/ml

This full spectrum tincture is natural flavored and formulated with MCT oil for fast absorption. It is clear in color with a slight yellow tint and a translucent appearance. It has a typical oil viscosity and is recommended by the company for oral or sublingual use only. It can also be added to beverages or food, according to the company. There are tan colored measuring marks on the dropper for precise dosing. This 1500 mg labeled tincture tested with 1584.96 total mg of CBD, which is an accuracy variance of 5.66% and under the allowed 10% limit. All purity tests for foreign contaminants, such as solvents and pesticides, were passed.

This product is for consumers seeking a high strength potency product that is consistent in daily benefits, and can help naturally with inflammation and aids in stress relief, according to the company.

Happy Pet NanoZorb Broad Spectrum CBD Pet Tincture, Bacon review

Vida Concepts Happy Pets Broad Spectrum NANOZORB™ CBD Oil 500mg

Overall Score
Product Review
88out of 100
$29.99 $0.06 mg/CBD
Visit Site
Score Breakdown
Quality Assurance
34/40
Hemp Quality
18/20
Extract Type
16/20
Additional ingredients
10/10
Price
10/10
CBD Amount Score IconTotal CBD 500 mg
Available Bottle Sizes Score IconBottle Size 30 ml
Potency Score IconPotency16.67 mg/ml

This broad spectrum tincture is bacon flavored and formulated with MCT oil for fast absorption. It is slightly yellow in color with a translucent appearance. It has a typical oil viscosity and is recommended by the company for oral or sublingual use in animals. It can also be added to pet treats or food, according to the company. There are brown colored measuring marks on the dropper for a precisely balanced dose. This 500 mg labeled tincture tested with 561.67 total mg of CBD, which is an accuracy variance of 12.33% and over the allowed 10% limit. All purity tests for foreign contaminants, such as solvents, microbials, and pesticides, were passed.

This bacon flavored tincture is for consumers wanting a CBD product to use daily for their pet’s health. This is recommended by the company for stress reduction and possible relief from physical pains.

 

Immunity NanoZorb Broad Spectrum CBD Gummies review

Vida Concepts Immunity Broad Spectrum NANOZORB® CBD Gummies 600mg

Overall Score
Product Review
80out of 100
$39.99 $0.07 mg/CBD
Visit Site
Score Breakdown
Quality Assurance
26/40
Hemp Quality
18/20
Extract Type
16/20
Additional ingredients
10/10
Price
10/10
CBD Amount Score IconTotal CBD 600 mg
Available Bottle Sizes Score IconBottle Size 30 ml
Potency Score IconPotency20 mg/ml

This broad spectrum edible gummy is naturally fruit flavored and comes in a dark reddish purple color with a dusting of granulated sugar. This Immunity Blend is recommended by the company for oral or sublingual use only. This 600 mg edible gummy product tested with 612.76 total mg of CBD or 25.53 mg per serving size of 1 gummy, which is an accuracy variance of 2.12% and under the allowed 10% limit. Purity test results for foreign contaminants, such as pesticides, mycotoxins, and heavy metals were passed.

These edible gummies are for consumers wanting a discreet CBD product to use daily for immune health that is consistently effective, according to Vida. They are also recommended by the company for stress reduction and minor physical pain relief.

NanoZorb Broad Spectrum CBD Gummies review

Vida Concepts Broad Spectrum NANOZORB CBD Gummies 750mg

Overall Score
Product Review
77out of 100
$34.99 $0.05 mg/CBD
Visit Site
Score Breakdown
Quality Assurance
26/40
Hemp Quality
18/20
Extract Type
16/20
Additional ingredients
7/10
Price
10/10
CBD Amount Score IconTotal CBD 750 mg
Available Bottle Sizes Score IconBottle Size 30 ml
Potency Score IconPotency25 mg/ml

These fruit flavored, broad spectrum gummies are recommended by the company for oral use only. These gummies are various colors of yellow, red, and orange, with a granulated sugar coating and square shape.

These gummies are for consumers wanting a CBD product for daily use that is discreet and tastes good. These broad spectrum gummies are recommended by the company for basic stress reduction, or for relief from the “anxiety of busy daily life.”

CBD Softgel REM Sleep Support Capsules review

Vida Concepts CBD Oil Soft Gel Capsules REM Sleep Support 750mg 30ct

Overall Score
Product Review
86out of 100
$59.99 $0.08 mg/CBD
Visit Site
Score Breakdown
Quality Assurance
34/40
Hemp Quality
18/20
Extract Type
16/20
Additional ingredients
10/10
Price
8/10
CBD Amount Score IconTotal CBD 750 mg
Available Bottle Sizes Score IconBottle Size 30 ml
Potency Score IconPotency25 mg/ml

This broad spectrum softgel capsule is formulated with MCT oil for faster bioavailability, according to the company, and delivers 25 mg of CBD with each serving. This 750 mg labeled softgel product tested with 811.11 total mg of CBD or 27.03 mg per serving size of 1 softgel, which is an accuracy variance of 8.14% and under the allowed 10% limit. All purity test results for foreign contaminants, such as solvents and pesticides, were passed.

These softgel capsules are for consumers who desire a discreet, nightly CBD product that is recommended by the company to promote healthy sleep habits and to alleviate minor physical pains, such as menstrual cramps or muscle aches.

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About The Authors
Heather Allman
Heather Allman
CBD Journalist
Heather Allman has worked in the higher education, reviewing, writing, and public speaking industries for over two decades. After earning her Bachelor and Master of Arts in English Education, she taught for 13 years at the University of West Florida in both the English and Communication Arts Departments. She also holds a Cannabis Fundamentals Certification from Green-Flower. From her current home in Pensacola, Florida, Heather works as a freelance U.S. Cannabis Journalist for the Cannabis Law Report and CBD World News, among others. She has educated and advocated for cannabis and CBD use on television, radio, and several podcasts. In May 2020, Heather was selected by the National Cannabis Information Project to be the Medical Cannabis Patient Speaker for their media briefing on "Cannabis Industry Response to COVID-19, as covered by Forbes and Bloomberg. She is a member of the National Association of Cannabis Businesses, where she holds a seat on their Sustainability National Standards Board.
Eloise Theisen
Eloise Theisen
RN, MSN, AGPCNP-BC
Eloise Theisen is a board certified Adult Geriatric Nurse Practitioner who specializes in cannabis therapy. For over 20 years, Eloise has worked primarily with cancer, dementia and chronic pain patients. In the last 6 years, Eloise has focused her efforts on cannabinoid therapies. Eloise has worked with over 6500 patients to help them effectively treat age-related and chronic illness with cannabis.

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