Gameupnutrition Review 2021

Overall Score
63out of 100
Score Breakdown
Heather Allman
Written by Heather Allman, CBD Journalist
Last Updated
Leonard Haberman
Medically reviewed by Leonard Haberman, MD & Chemist
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* Please advise your physician prior to each use of CBD.

The Bottom Line

My review of Game Up Nutrition is acceptable, but there is much room for improvement concerning their third party lab testing, customer service response time, pricing, and limited product catalog. Game Up needs to tighten up their testing. Although their potency variances match the labeled milligrams, they fail to test final products for heavy metals, pesticides, solvents, and other foriegn contaminants. Since hemp leeches from the soil, Game Up needs to improve their testing for purity, along with potency. They do offer free shipping with a $99 order minimum and include a 30 day money back satisfaction guarantee or exchange.

There is a centralized testing hub, and the accuracy variances for these Game Up products are well below the 10% variance limit; however, no purity test reports are available for these organic products, to the best of our knowledge. According to the company, because they use organic hemp grown without pesticides, Game Up does not currently conduct independent purity testing on their final products.

They carry a more limited range of CBD delivery methods than comparable brands, offering full spectrum, broad spectrum, and isolate products from 5 mg to 1000 mg with few potency options in between this range. Their compact catalog includes CBD topicals, tinctures, edibles, whole hemp flower, pre-rolls, and gummies. Their prices range from $7.99 up to $99.99, which equals an average price point of $1.91. This means that Game Up has higher priced CBD products than other comparable organic brands in the market.

Pros: Cons:
  • Centralized third party lab testing hub
  • Full spectrum, broad spectrum, and isolate extracts available
  • Organic, non-GMO products
  • Inadequate purity testing
  • $99 order minimum for free shipping
  • Higher than average pricing and no regular discounts


Consumption Method
Tinctures & Drops, Pets - Tinctures, Creams & Topicals
Hemp Source
United States
CBD Strength
5 mg - 1000 mg, Oil & Tinctures
Offers Tastes
Price Per Mg CBD
$0.08 - $0.03
Military Veteran Discount
Extract Types
Full Spectrum, Isolate, Broad Spectrum
Money Back Guarantee
Price Range
$9.99 - $79.99
CBD Extract Method
Worldwide Shipping
United States
Rate Gameupnutrition

Table of Contents

About the Company

Game Up is a premium CBD brand founded in 2019 by UFC stars Nick and Nate Diaz, offering an array of organic hemp derived products. In 2016, Nate encouraged the UFC to take a closer look at the extraordinary health aspects of CBD for “training recovery, inflammation and pain management in professional Mixed Martial Arts.”

The Diaz brothers were happy to see the general shift in the attitude of the UFC towards CBD use with the joint CBD research partnership between the UFC and Aurora Cannabis announced in May of 2019. Nick and Nate decided to start Game Up Nutrition with a mission to create their own line of health and wellness products that they felt confident selling to discerning consumers. These initial efforts, begun by the Diaz brothers, revamped the World Anti Doping Association (WADA) rules by helping to get CBD removed from the banned substances list.


Independent CBD testing is a vital quality and safety control measure to ensure that the labeled amounts of CBD and THC are very close to the contents of each final product a customer receives. All available third party lab reports for the Game Up product catalog are conveniently located in a link on each corresponding product page, as well as on the main menu under the “Lab Reports” link seen here:


Using the testing link under “Lab Reports” on the main menu, it was easy to match our products to the independent third party lab reports provided concerning potency. As far as the 1000 mg lemon lime isolate tincture, the independent lab reports confirmed an extremely low .54% accuracy variance with 994.6 total mg of CBD, which is below the acceptable 10% variance limit and the lowest variance encountered:

The broad spectrum açai berry tincture tested at 1061.8 mg of total CBD in the 1000 mg labeled product leading to a variance of 6.18%, which is under the 10% accuracy variance allowed. This was ther highest accuracy variance in this order. However, to the best of our knowledge, standard purity tests for E.coli, pesticides, and heavy metals were not conducted for these organic Game Up products. No THC was detected in the broad spectrum and isolate tinctures, and less than 0.3% was confirmed in the 500 mg full spectrum pet tincture’s independent lab reports.


In business for almost two years, Game Up has built a solid reputation with athletes and everyday consumers for offering a wide selection of CBD extracts and organic formulations using all natural ingredients. Run by former UFC athletes who have experienced the benefits of CBD firsthand, Game Up is committed to eliminating the stigma of CBD use not only by athletes, but also by the general public.

According to the company, Game Up is adamant about creating safe, organic products that can “assist others maintain health and wellness in their daily lives.” On the company website, real time customer purchases scroll at the bottom of the screen, showing each purchase recently made, while further attesting to the popularity of Game Up’s products with their loyal consumer base.

Manufacturing Process

Based in Las Vegas, Nevada, Game Up Nutrition is a legal, authorized grower of premium hemp, sourced from organic farms in Colorado and Oregon. All of their organic full spectrum, broad spectrum, and isolate products are non-GMO. They use a clean CO2 extraction method to safely remove cannabidiol from their phytocannabinoid rich, organic hemp without using solvents. Game Up formulates each of their CBD products in a GMP and FDA certified facility, using easily digestible MCT oil as the carrier for maximum bioavailability.

After formulation, the next step is independent third party CBD testing, which is an important quality and safety control measure utilized by Game Up to ensure that the labeled potency of CBD and THC matches the contents. They conduct independent potency lab testing for all of their products and post the results online, but to the best of our knowledge, no purity test reports were available at this time.

Range of Products

Game Up offers premium quality, non-GMO, organic broad spectrum, full spectrum, and isolate CBD products that are available in tinctures, edibles, topicals, whole flower, pre-rolls, and a pet tincture. Their products range from 5 mg to 1000 mg, but with few potencies in between. Game Up is higher priced compared to other organic brands, ranging between $7.99 to $99.99 with a $1.91 per mg average price point.

CBD Tincture

These CO2 extracted, organic tinctures are offered in broad spectrum, full spectrum, and isolate formulations. The company suggests that consumers start with a dose of ½ to 1 full dropper, which is 1 ml. There are visible measuring marks on the dropper. They are formulated with MCT oil for easy digestion. The Game Up tinctures come in several flavored varieties, and are recommended by the company for oral or sublingual use only.

Product Name



Potency Price Price CBD per mg
Blueberry Broad Spectrum – CBG + CBD Oil Tincture 30 ml 1000 mg $99.99 $.09
Acai Berry Broad Spectrum – CBG + CBD Oil Tincture 30 ml 1000 mg $79.99 $.07
Strawberry Full Spectrum – CBD Oil Tincture 30 ml 1000 mg $79.99 $.07
Lemon Lime Isolate – CBD Oil Tincture 30 ml 1000 mg $79.99 $.07

CBD Topicals

These CO2 extracted broad spectrum and isolate topicals contain organic CBD, blended with other natural ingredients for smoother application, such as essential oils and shea butter. These products are recommended by Game Up for topical use only, and are formulated in a GMP certified facility.

Product Name Size Potency Price Price CBD per mg
CBD Premium Recovery Muscle Balm 1.5 fl oz 250 mg $42.99 $.17
CBD Lip Balm .15 oz 5 mg $7.99 $1.59

CBD Pet Tincture

This Game Up organic, full spectrum pet tincture is specially formulated for use in all pets based on weight, and it is blended with MCT oil for easy digestion. It undergoes a clean CO2 extraction process. The pet tincture is specifically not for use by humans, and is recommended by the company for oral or sublingual use only. One serving size of 2 mg per 25 lbs of pet weight is the labeled dose, according to the company.

Product Name



Potency Price Price CBD per mg
CBD Pet Tincture 30 ml 500 mg $44.99 $.08

CBD Hemp Flower

  • Whole Flower

Game Up’s non-GMO, organic hemp flower is sourced from Colorado and Oregon farms. According to the company, these CBD flower buds are loaded with naturally occurring terpenes and phytocannabinoids. Each of these full spectrum, whole hemp flower strains contains less than 0.3% THC. There is no extraction process with whole flower hemp, however, and the consumer receives the hemp flower bud directly from the ground. Many strains are available, as listed below.

  • Pre-roll Joints

Their CBD full spectrum pre-roll joints come in sizes, ranging from single servings of 1 to packs of 4 pre-rolls. In partnership with the growers they use to source this hemp flower, Game Up sets the standards for hemp drying periods and humidity levels. According to the company, they offer a wide selection of hemp flower strains, and the CBD potency percentages vary accordingly:

  • Frosted Lime: 16.6% CBD | .14% THC
  • Cherry Limeade: 13.6% CBD | .25% THC
  • Lifter: 14.4% CBD | .29% THC
  • Elektra: 15.1% CBD | .2% THC
  • Pineberry: 12.1% CBD | .29% THC
  • Special Sauce: 15.1% CBD | .22% THC
  • Hawaiian Haze: 14.2% CBD | .16% THC
  • Sour Space Candy: 12.2% CBD | .13% THC
Product Name



Quantity Potency Price Price Pre-Roll Joint per g
CBD Pre-roll Hemp Joint .75 g 1 varies by strain $9.99 to $11.99 $9.99 to $11.99
CBD Pre-roll Pack .75 g 4 varies by strain $36.99 to $39.99 $9.24 to $9.99
CBG Pre-roll Hemp Joint .75 g 1 varies by strain $13.99 $13.99
High CBD Hemp Flower 3.5 g 1 varies by strain $39.99 to $49.99 $.11.43 to $14.28

CBD Edibles

These Game Up CBD infused gummies are CO2 extracted and include all organic ingredients, including their MCT oil for easier digestibility. They are 100% naturally flavored and come in assorted fruity tastes, such as mandarin orange or strawberry. These are offered in a broad spectrum formulation. This edible product is recommended for oral use only by the company. Sugar and pectin are used, making this product vegan as well, and each gummy has 14 calories.

Product Name



Potency Quantity Price Price CBD per mg
Mandarin Orange or Strawberry Vegan CBD Gummies 750 mg 25 mg 30 $49.99 $.06


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Buying Experience

Game Up’s website is user friendly and streamlined. Each product page provides comprehensive product information for each item in that category, as well as ingredients, potencies, and suggested uses. There is an easy way to shop all products using the “Shop by category” links located on the main site. Customers can utilize the pre-sorting tool provided to search all products using delivery method or category, as seen here:

The Game Up brand’s FAQ section is prominently listed in the main menu under the “Resources” link, as well as on the bottom of each page online. The customer support team at Game Up is available via email and direct online messaging, but no phone number is provided. Customer service was messaged online and emailed with inquiries about their organic hemp and what year they were established. Their team replied *HAS NOT REPLIED YET* with the information requested:

All of the third party lab results available for the Game Up CBD product catalog are conveniently located under the “Lab Reports” link in the main menu on every page online, as mentioned earlier. Both CBD and THC potency was independently tested for each product and the results are posted online:

Orders get free shipping with a $99 order minimum, or shipping costs are calculated upon checkout. A confirmation email with tracking number was received. The order arrived via USPS Priority Mail within 4 business days of placing it online, and the plain package received was discreet. The products were securely packaged with individually wrapped items.

Products Reviewed

CBD Premium Recovery Balm, 250 mg, 1.5 fl oz

The Game Up topical muscle balm uses a proprietary blend of organic ingredients and isolate CBD to nourish the skin or for post-workout recovery, according to the company, but we have not tested these outcomes. It is white in color with the viscosity of a thick cream. It has a texture similar to beeswax, which is used as an ingredient, and applies smoothly and evenly.

When applied to the skin, it immediately provides a subtle cooling effect and leaves no residue. This CO2 extracted, organic balm is formulated with organic MCT oil for maximum bioavailability to targeted areas, large and small. Priced at $64.99 for a 1.5 fl oz size with 250 mg, this equals $.17 per mg of CBD.

CBD Lemon Lime Isolate Tincture, 1000 mg, 30 ml

Game Up’s isolate lemon lime tincture is CO2 extracted and formulated with organic medium chain triglyceride, or MCT oil. According to the corresponding product page. This tincture as blended is rich in in vitamins, minerals, terpenes, and other trace cannabinoids. Each serving state of 1 ml, or 1 full dropper, delivers 33.3 mg of CBD.

Manufactured in an FDA registered lab with ISO 9001, ISO 22716 and cGMP certifications, there are no pesticides, herbicides, solvents or chemical fertilizers used in the company’s organic hemp; however, no purity tests were available on the final product at this time. As for potency, this tested as containing 994.6 mg of total CBD in the 1000 mg labeled product. This represents a mere .54% accuracy variance, well below the 10% limit allowed. This oral or sublingual organic tincture costs $79.99, which calculates to $.07 per mg of CBD. It is yellow in color with visible measuring marks on the dropper.

CBD Açai Berry Broad Spectrum Tincture, 1000 mg, 30 ml

This CO2 extracted, broad spectrum tincture includes only plant based ingredients, with all natural açaí berry flavor. It is formulated with organic MCT oil and sustainably sourced palm oil, according to the corresponding product page. This oral or sublingual berry tincture is naturally sweetened with Stevia.

This organic tincture is pale yellow in color, with a thinner viscosity than the isolate based product which makes application and use a bit messier. While no purity tests were available on the final product at this time, as for potency, this tested as containing 1061.8 mg of total CBD in the 1000 mg labeled product. This calculates to a 6.18% accuracy variance and below the acceptable 10% limit. Priced at $79.99, this tincture costs $.07 per mg of CBD.

CBD Peanut Butter Full Spectrum Pet Tincture, 500 mg, 15 ml

This full spectrum tincture is CO2 extracted and blended with organic MCT oil for easy digestion by pets. Priced at $44.99, which calculated out to a cost of $.08 per mg of CBD, the organic Game Up peanut butter pet tincture is golden yellow in color and exhibits a thicker viscosity when compared to other products rated. The company recommends a serving size of 1 ml per 25 lbs of pet weight and oral or sublingual use only.

According to the third party lab results, this product was confirmed to contain 520.8 mg of CBD in the 500 mg labeled bottle. This represents a 4.16% accuracy variance, well below the allowed 10% limit.No purity tests were accessible at this time.

About The Authors
Heather Allman
Heather Allman
CBD Journalist
Heather Allman has worked in the higher education, reviewing, writing, and public speaking industries for over two decades. After earning her Bachelor and Master of Arts in English Education, she taught for 13 years at the University of West Florida in both the English and Communication Arts Departments. She also holds a Cannabis Fundamentals Certification from Green-Flower. From her current home in Pensacola, Florida, Heather works as a freelance U.S. Cannabis Journalist for the Cannabis Law Report and CBD World News, among others. She has educated and advocated for cannabis and CBD use on television, radio, and several podcasts. In May 2020, Heather was selected by the National Cannabis Information Project to be the Medical Cannabis Patient Speaker for their media briefing on "Cannabis Industry Response to COVID-19, as covered by Forbes and Bloomberg. She is a member of the National Association of Cannabis Businesses, where she holds a seat on their Sustainability National Standards Board.
Leonard Haberman
Leonard Haberman
MD & Chemist
Dr. Leonard Haberman is a physician and chemist who has been involved in solving chemical and medical problems for 43 years. He graduated from New York University as a dual major in chemistry and biology and went on to obtain a PhD in chemistry from the University of Minnesota where his focus was synthetic methods. He spent 18 years with the Shell organization, working in a mixture of technical and business roles. He returned to the university in 2005, graduating with an MD degree in 2009. He has published in the open literature and in the proprietary literature of the Shell organization. He holds two patents and currently works as a consultant, assisting clients with projects within the disciplines of medicine and chemistry that have potential business applications.

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