Boomers vs. Millennials: Who Uses Cannabis More? A New Study Tells All.

Boomers (born 1946-64) and Millennials (born 1981-96) have long engaged in an off-and-on culture clash, each airing generational complaints against the other for two decades now: Which group comes across as more entitled? Which takes work (especially attire) more seriously? Which is hopelessly inept at technology?
Joan Oleck
Written by Joan Oleck, Cannabis Journalist
Last Updated
Millennials vs gen Y

One subject on which the generations definitely agree, however, is their mutual appreciation for and enthusiastic use of cannabis, according to a new study by U.K.-based Verilife, which hosts dispensaries n six U.S. states.

Even that appreciation, however, dissolves into generational differences, Mehul Patel, COO of Verilife’s parent company PharmCann, told LeafReport. “Cannabis bridges the generational divide,” Patel said. “Our recently commissioned Verilife study shows baby boomers are twice as likely as millennials to look to cannabis for medical purposes; and relaxation is the top reason for consuming recreationally for both generations.”

The study surveyed 1,000 millennials ages 24 to 39 and 1,000 boomers ages 56 to 74, from late May through early June. Among its more findings:

  • 49 percent of millennials consume for recreational purposes versus 28 percent of boomers. Boomers however are twice as likely to use marijuana solely for medical reasons.
  • In the medical category, uses have age distinctions. Millennials’ main purposes are to combat chronic pain migraines and nausea while boomers use medical marijuana for arthritis, chronic pain and cancer.
  • In the recreational category, relaxation, anxiety and social reasons are the motivations cited by both groups.
  • For time of day, boomers are twice as likely to use cannabis in the morning, while millennials more likely to choose the evening.
  • Both generations spend an average of $76 a month on cannabis but in this current Covid-19 era that monthly expenditure on average has increased by $27.
  • Also during Covid, 44 percent of boomers say they’ve been using more cannabis, while 36 percent of millennials report such an uptick.

In terms of the differences in uses cited, medical use broke down to 22 percent for millennials, versus 50 percent for boomers.

Percentages of use by the two groups included: millennials and chronic pain, 27 percent, as well as migraines, 13 percent; and boomers and arthritis, 15 percent, and chronic pain, 13 percent. Boomers (60 percent) were much more likely than millennials (46 percent) to talk to a doctor before embarking on usage.

As noted, relaxation was the common bond the two generations shared when it came to their respective top reason for consuming. And expenditures were also similar: Millennials reported spending $75 per month to boomers’ $75 per month, or an average for both groups of $76.50.

Who consumes more? Millennials, judging from their self-assessment in the study. One in five said they consumed marijuana daily, compared to just 12 percent of boomers.

 

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Joan Oleck
Joan Oleck
Cannabis Journalist
Joan Oleck is a freelance writer currently specializing in the cannabis industry and cannabis tech. She has been an editor and reporter on staff for such publications as Forbes.com, Business Week, Newsday and The Detroit News. She won the Jesse Neal Award for best feature series in a trade publication, Restaurant Business, and a GLAAD Award for a Salon story about discrimination in adoption against single and gay parents

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